Business, Management, Marketing, and Related Support Services
Marketing
Prepares you to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Covers buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Inside the major
Programs within this field
Colleges may offer this field under 5 more specific program names. The program you choose affects the courses you take.
- Marketing/Marketing Management, General
- Prepares you to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Covers buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
- Marketing Research
- Prepares you to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Covers survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
- International Marketing
- Prepares you to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Covers international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.
- Digital Marketing
- Prepares you to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Covers digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
- Marketing, Other
- General marketing and marketing research not listed above.
Also called Social Media Marketing
Also called Digital Innovation in Marketing
Where it can lead
Careers this field can lead to
Explore related careers, starting with the closest connections and the occupations hiring the most people.
Market Research Analysts and Marketing Specialists
- Median pay
- $78,760
- Hiring change through 2035
- 7.0%
- Job openings a year
- 82,000
To get hiredBachelor's degree
Explore this career GrowingMarketing Managers
- Median pay
- $166,790
- Hiring change through 2035
- 6.9%
- Job openings a year
- 34,000
To get hiredBachelor's degree
Explore this career Growing with the economySales Managers
- Median pay
- $148,270
- Hiring change through 2035
- 4.5%
- Job openings a year
- 47,300
To get hiredBachelor's degree
Explore this career GrowingBusiness Teachers, Postsecondary
- Median pay
- $99,080
- Hiring change through 2035
- 5.9%
- Job openings a year
- 7,600
To get hiredDoctoral or professional degree
Explore this career GrowingFundraisers
- Median pay
- $72,550
- Hiring change through 2035
- 5.5%
- Job openings a year
- 10,000
To get hiredBachelor's degree
Explore this career GrowingWeb and Digital Interface Designers
- Median pay
- $104,000
- Hiring change through 2035
- 6.0%
- Job openings a year
- 8,300
To get hiredBachelor's degree
Explore this career GrowingFundraising Managers
- Median pay
- $125,470
- Hiring change through 2035
- 5.4%
- Job openings a year
- 3,700
To get hiredBachelor's degree
Explore this career ShrinkingAdvertising and Promotions Managers
- Median pay
- $133,660
- Hiring change through 2035
- −3.7%
- Job openings a year
- 2,300
To get hiredBachelor's degree
Explore this career ShrinkingSurvey Researchers
- Median pay
- $69,460
- Hiring change through 2035
- −4.8%
- Job openings a year
- 600
To get hiredMaster's degree
Explore this careerAll work is projected to grow 3.5% between 2025 and 2035; read every hiring-change figure against it. The figures beside each career are the pay of that work, across everyone doing it. Graduates of this field earn $41,952 one year after completing the program, which is the start of a career rather than the shape of one.
Working style
How and where the work happens
Related careers can feel very different from one another. Compare the specific occupations to understand the work each one involves.
Few of the careers connected to this field are measured as substantially in-person or active work. Compare the specific occupations to see how much time each one involves with people, equipment, and movement.
College options
Where to study it
Ordered by how many degrees each college awards in this field. Sort by any numbered column.
| College | Degrees a year | Earnings, first year out | Admit rate | Average annual cost after aid |
|---|---|---|---|---|
| Florida State University FL | 649 | $46,163 | 25% | $10,000 |
| The University of Alabama AL | 569 | $45,924 | 76% | $22,000 |
| Western Governors University UT | 528 | $50,866 | · | $13,000 |
| University of Cincinnati-Main Campus OH | 502 | $43,198 | 88% | $22,000 |
| Ohio State University-Main Campus OH | 478 | $49,885 | 51% | $10,000 |
| Florida International University FL | 452 | $37,980 | 59% | $11,000 |
| Arizona State University Campus Immersion AZ | 409 | $44,936 | 90% | $17,000 |
| University of Georgia GA | 398 | $47,961 | 37% | $13,000 |
| University of Kentucky KY | 385 | $38,713 | 92% | $16,000 |
| University of South Florida FL | 384 | $39,741 | 41% | $9,000 |
| Texas Tech University TX | 383 | $47,375 | 71% | $17,000 |
| University of Arkansas AR | 368 | $45,705 | 72% | $16,000 |
| University of South Carolina-Columbia SC | 367 | $47,936 | 61% | $20,000 |
| Pennsylvania State University-Main Campus PA | 361 | $51,414 | 54% | $26,000 |
| Clemson University SC | 361 | $48,888 | 38% | $19,000 |
| University of Oklahoma-Norman Campus OK | 347 | $48,289 | 77% | $15,000 |
| Oklahoma State University-Main Campus OK | 337 | $41,568 | 71% | $16,000 |
| Iowa State University IA | 331 | $44,875 | 89% | $15,000 |
| Miami University-Oxford OH | 319 | $52,355 | 82% | $24,000 |
| University of Houston TX | 315 | $46,988 | 70% | $13,000 |
| Texas State University TX | 308 | $42,984 | 89% | $14,000 |
| The University of Tennessee-Knoxville TN | 302 | $41,633 | 46% | $18,000 |
| University of Iowa IA | 301 | $48,634 | 85% | $20,000 |
| Auburn University AL | 284 | $44,504 | 50% | $21,000 |
| University of Maryland-College Park MD | 278 | $53,691 | 45% | $10,000 |
| Georgia State University GA | 276 | $41,326 | 62% | $17,000 |
| University of North Texas TX | 276 | $43,444 | 72% | $14,000 |
| Florida Atlantic University FL | 272 | $39,668 | 73% | $8,000 |
| Grand Valley State University MI | 269 | $43,752 | 95% | $13,000 |
| University of Central Florida FL | 258 | $41,310 | 40% | $10,000 |
| University of Wisconsin-Milwaukee WI | 258 | $41,251 | 88% | $12,000 |
| Virginia Polytechnic Institute and State University VA | 257 | $49,648 | 57% | $18,000 |
| Illinois State University IL | 256 | $45,387 | 89% | $16,000 |
| Southern New Hampshire University NH | 256 | $47,292 | 96% | $37,000 |
| Michigan State University MI | 255 | $58,064 | 84% | $17,000 |
| The University of Texas at San Antonio TX | 255 | $35,584 | 88% | $9,000 |
| Baylor University TX | 253 | $45,337 | 51% | $34,000 |
| University of Wisconsin-Madison WI | 252 | $53,817 | 43% | $8,000 |
| Texas A & M University-College Station TX | 250 | $45,553 | 63% | $17,000 |
| Ohio University-Main Campus OH | 242 | $46,271 | 85% | $19,000 |