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Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Other titles employers use
Account Supervisor · Brand Manager · Business Development Director · Business Development Manager · Commercial Lines Manager · Market Development Executive · Marketing Coordinator · Marketing Director
Inside the work
What you would actually do.
6 responsibilities that define the role, before job titles and workplaces change the details.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Who it suits
Would this work hold your attention?
This career often appeals to people drawn to persuading and organizing work.
- Persuading
- Leading, selling, starting projects, or making a case
- Organizing
- Creating order, checking details, and keeping work accurate
Skills and strengths
What you would get good at.
Compare the skills the work relies on, the subjects behind it, and the abilities that make it easier to learn.
Core skills
- Reading Comprehension
- Active Listening
- Speaking
- Critical Thinking
- Active Learning
- Social Perceptiveness
Subjects to know
- Sales and Marketing
- English Language
- Administration and Management
- Customer and Personal Service
- Communications and Media
Useful strengths
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Deductive Reasoning
Working day
Picture yourself doing it.
These measures show how much of the day involves people, movement, conversation, and hands-on work.
| Measure | Out of 5 | What that means here |
|---|---|---|
| Close to other people | 2.9 | Largely your own space |
| On your feet | 2.1 | Mostly seated |
| Talking face to face | 4.8 | Continuous — the job is conversations |
| Working with your hands | 2.3 | Little of the day |
Preparation
How people prepare for this work.
Employers usually ask for a bachelor's degree. Other routes may also lead into the field.
- A four-year degree 56%
- A master's degree 24%
- A doctorate or professional degree 11%
- High school or less 3%
- A two-year degree 3%
- A certificate or some college 3%
Tools of the work
Technology you may use.
- Data base user interface and query software
- Data base management system software
- Development environment software
- Web platform development software
- Graphics or photo imaging software
- Analytical or scientific software
- Object or component oriented development software
- Project management software
Opportunity near you
See where this work is growing.
Choose a state to compare the size of the field, annual openings, and expected hiring change.
- People doing this work
- 68,200
- Job openings each year
- 5,600
- Expected hiring change, 2022–2032
- 7.6%
Compare every available state
| State | People doing it | Job openings each year | Expected change |
|---|---|---|---|
| California | 68,200 | 5,600 | 7.6% |
| Texas | 41,200 | 3,670 | 22.1% |
| New York | 28,690 | 170 | 6.4% |
| Illinois | 26,390 | 2,110 | 3.2% |
| Florida | 18,550 | 1,600 | 15.1% |
| New Jersey | 13,170 | 1,060 | 4.0% |
| North Carolina | 12,360 | 1,050 | 12.6% |
| Washington | 11,890 | 1,230 | 19.3% |
| Pennsylvania | 11,160 | 910 | 5.8% |
| Georgia | 9,820 | 830 | 12.5% |
| Minnesota | 9,630 | 790 | 6.9% |
| Tennessee | 9,370 | 840 | 24.8% |
| Colorado | 8,720 | 750 | 14.9% |
| Ohio | 7,730 | 620 | 4.5% |
| Maryland | 7,700 | 640 | 9.5% |
| Connecticut | 7,210 | 600 | 7.9% |
| Oregon | 7,110 | 620 | 18.5% |
| Virginia | 6,410 | 530 | 7.6% |
| Michigan | 6,130 | 490 | 4.3% |
| Utah | 6,020 | 540 | 24.6% |
| Missouri | 5,680 | 470 | 6.8% |
| Arizona | 5,390 | 460 | 15.4% |
| Massachusetts | 5,050 | 410 | 5.9% |
| Nevada | 4,590 | 390 | 14.8% |
| Indiana | 4,200 | 350 | 8.0% |
| South Carolina | 4,200 | 370 | 16.3% |
| District of Columbia | 3,610 | 300 | 7.1% |
| Wisconsin | 2,770 | 230 | 9.9% |
| Iowa | 2,690 | 220 | 8.0% |
| Nebraska | 2,560 | 210 | 7.6% |
| Kentucky | 2,450 | 200 | 6.5% |
| Alabama | 1,760 | 140 | 5.4% |
| Kansas | 1,730 | 140 | 5.5% |
| Oklahoma | 1,600 | 130 | 6.7% |
| Delaware | 1,460 | 120 | 5.0% |
| Arkansas | 1,450 | 130 | 15.1% |
| Maine | 1,440 | 110 | — |
| Idaho | 1,390 | 120 | 17.8% |
| New Hampshire | 1,360 | 110 | 7.1% |
| Mississippi | 1,090 | 90 | 6.9% |
| Puerto Rico | 1,090 | 90 | 13.5% |
| Louisiana | 850 | 70 | 4.9% |
| Rhode Island | 770 | 60 | 5.5% |
| Vermont | 640 | 50 | 10.3% |
| New Mexico | 560 | 50 | 16.7% |
| Alaska | 360 | 30 | 2.9% |
| West Virginia | 330 | 30 | 10.0% |
| Montana | 280 | 20 | 12.0% |
| Guam | 250 | 20 | 19.0% |
| North Dakota | 220 | 20 | 10.0% |
| Wyoming | 180 | 20 | 20.0% |
| South Dakota | 120 | 10 | 9.1% |
| Virgin Islands | 20 | 0 | — |
Career to college
Build a path toward this work.
Start with a related major, then compare colleges where students complete that field.
Where to study
Colleges with strong activity in these fields.
Start with program size, admission, and likely cost. Open a college for the full picture.
Florida State University
- Degrees each year
- 717
- Admit rate
- 25%
- Annual cost after aid
- $10,000
The University of Alabama
- Degrees each year
- 617
- Admit rate
- 76%
- Annual cost after aid
- $22,000
Western Governors University
- Degrees each year
- 528
- Admit rate
- Not reported
- Annual cost after aid
- $13,000
Ohio State University-Main Campus
- Degrees each year
- 645
- Admit rate
- 51%
- Annual cost after aid
- $10,000
University of Cincinnati-Main Campus
- Degrees each year
- 502
- Admit rate
- 88%
- Annual cost after aid
- $22,000
Florida International University
- Degrees each year
- 452
- Admit rate
- 59%
- Annual cost after aid
- $11,000
University of Georgia
- Degrees each year
- 496
- Admit rate
- 37%
- Annual cost after aid
- $13,000
Arizona State University Campus Immersion
- Degrees each year
- 409
- Admit rate
- 90%
- Annual cost after aid
- $17,000