Business, Management, Marketing, and Related Support Services
Specialized Sales, Merchandising and Marketing Operations
Colleges award this field under 11 named programs, from Auctioneering to Specialized Merchandising, Sales, and Marketing Operations, Other.
Inside the major
Programs within this field
Colleges may offer this field under 11 more specific program names. The program you choose affects the courses you take.
- Auctioneering
- Prepares you for professional careers as auctioneers and auction managers, and for meeting applicable state licensing requirements. Covers bid calling, public speaking, ringworking, auction techniques, salesmanship skills, auction clerking and cashiering, auction advertising, working independently or with auction houses, contracts and agency, applicable sales law, and managing both general auctions and auctions specializing in commodities such as antiques, consignments, farm equipment, industrial equipment, real estate, livestock, and automobiles.
- Fashion Merchandising
- Prepares you to promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. Covers wholesaling, wholesale advertising, selling, and customer relations.
- Fashion Modeling
- Prepares you to present and display fashion, apparel, and accessories products in wholesale and retail settings, either on the person or via props and natural or artificial settings. Covers modeling skills, health and cosmetic principles, fashion show management, display design and production, and applicable aspects of advertising and fashion photography.
- Apparel and Accessories Marketing Operations
- Prepares you to perform operations connected with the distribution and sale of apparel and accessories. Covers wholesaling and retailing, apparel technologies, distribution, customer sales and service skills, and principles of consumer research and sales forecasting.
- Tourism and Travel Services Marketing Operations
- Prepares you to provide direct retail services to hotel and motel clients and customers in a variety of settings. Covers the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.
- Tourism Promotion Operations
- Prepares you to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings. Covers principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
- Vehicle and Vehicle Parts and Accessories Marketing Operations
- Prepares you to perform operations connected with the distribution and sale of replacement parts and other end-use supplies in the automotive, marine, and aviation industries. Covers wholesaling and retailing, principles of vehicular technologies, storage and distribution, customer sales and service skills, and principles of consumer research and sales forecasting.
- Business and Personal/Financial Services Marketing Operations
- Prepares you to perform marketing and operational tasks associated with the provision of personal and financial services. Covers banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills.
- Special Products Marketing Operations
- Prepares you to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. Covers principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
- Hospitality and Recreation Marketing Operations
- Prepares you to provide marketing services in the hospitality and leisure fields. Covers hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.
Where it can lead
Careers this field can lead to
Explore related careers, starting with the closest connections and the occupations hiring the most people.
Growing
Market Research Analysts and Marketing Specialists
- Median pay
- $78,760
- Hiring change through 2035
- 7.0%
- Job openings a year
- 82,000
To get hiredBachelor's degree
Explore this career ShrinkingSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
- Median pay
- $72,080
- Hiring change through 2035
- −0.9%
- Job openings a year
- 99,800
To get hiredHigh school diploma or equivalent
Explore this career ShrinkingFirst-Line Supervisors of Retail Sales Workers
- Median pay
- $48,520
- Hiring change through 2035
- −3.7%
- Job openings a year
- 113,500
To get hiredHigh school diploma or equivalent
Explore this career Growing slowlySecurities, Commodities, and Financial Services Sales Agents
- Median pay
- $78,660
- Hiring change through 2035
- 1.4%
- Job openings a year
- 35,100
To get hiredBachelor's degree
Explore this career GrowingMarketing Managers
- Median pay
- $166,790
- Hiring change through 2035
- 6.9%
- Job openings a year
- 34,000
To get hiredBachelor's degree
Explore this career Growing with the economyParts Salespersons
- Median pay
- $38,630
- Hiring change through 2035
- 3.0%
- Job openings a year
- 30,000
To get hiredNo formal educational credential
Explore this career Growing slowlySales and Related Workers, All Other
- Median pay
- $48,280
- Hiring change through 2035
- 1.1%
- Job openings a year
- 13,100
To get hiredHigh school diploma or equivalent
Explore this career Growing slowlyFirst-Line Supervisors of Non-Retail Sales Workers
- Median pay
- $87,520
- Hiring change through 2035
- 0.5%
- Job openings a year
- 21,700
To get hiredHigh school diploma or equivalent
Explore this career Growing with the economyMerchandise Displayers and Window Trimmers
- Median pay
- $39,390
- Hiring change through 2035
- 2.7%
- Job openings a year
- 17,200
To get hiredHigh school diploma or equivalent
Explore this career Growing slowlyTravel Agents
- Median pay
- $50,160
- Hiring change through 2035
- 0.2%
- Job openings a year
- 5,900
To get hiredHigh school diploma or equivalent
Explore this career ShrinkingModels
- Median pay
- $48,470
- Hiring change through 2035
- −2.1%
- Job openings a year
- 700
To get hiredNo formal educational credential
Explore this careerAll work is projected to grow 3.5% between 2025 and 2035; read every hiring-change figure against it. The figures beside each career are the pay of that work, across everyone doing it. Graduates of this field earn $37,771 one year after completing the program, which is the start of a career rather than the shape of one.
Working style
How and where the work happens
Related careers can feel very different from one another. Compare the specific occupations to understand the work each one involves.
4%of related openings involve substantial in-person or active work
Few of the careers connected to this field are measured as substantially in-person or active work. Compare the specific occupations to see how much time each one involves with people, equipment, and movement.
College options
Where to study it
Ordered by how many degrees each college awards in this field. Sort by any numbered column.
| College | Degrees a year | Earnings, first year out | Admit rate | Average annual cost after aid |
|---|---|---|---|---|
| Fashion Institute of Technology NY | 481 | $44,667 | 58% | $20,000 |
| Kent State University at Kent OH | 232 | $36,188 | 87% | $17,000 |
| Saint Joseph's University PA | 133 | $51,025 | 86% | $24,000 |
| University of North Texas TX | 108 | $40,106 | 72% | $14,000 |
| Marist College NY | 104 | $45,004 | 65% | $36,000 |
| University of Georgia GA | 82 | $38,422 | 37% | $13,000 |
| Texas State University TX | 67 | $38,271 | 89% | $14,000 |
| Texas Christian University TX | 58 | $43,817 | 43% | $18,000 |
| University of Missouri-Columbia MO | 49 | — | 77% | $14,000 |
| Southern New Hampshire University NH | 39 | $37,771 | 96% | $37,000 |
| CUNY New York City College of Technology NY | 33 | — | 81% | $8,000 |
| Thomas Jefferson University PA | 27 | $39,017 | 86% | $25,000 |
| Ball State University IN | 26 | — | 72% | $14,000 |
| Central Michigan University MI | 24 | $36,273 | 91% | $14,000 |
| Western Michigan University MI | 24 | $27,959 | 85% | $14,000 |
| Sacred Heart University CT | 23 | — | 68% | $42,000 |
| Ferris State University MI | 17 | $39,068 | 81% | $8,000 |
| Lynn University FL | 16 | — | 74% | $43,000 |
| Johnson & Wales University-Providence RI | 16 | $35,690 | 84% | $28,000 |
| Sam Houston State University TX | 16 | $33,098 | 85% | $16,000 |
| University of Central Missouri MO | 14 | $32,821 | 69% | $13,000 |
| Baylor University TX | 14 | $43,995 | 51% | $34,000 |
| Long Island University NY | 9 | — | 90% | $25,000 |
| Texas Woman's University TX | 9 | $40,619 | 95% | $11,000 |
| Dominican University IL | 8 | — | 80% | $12,000 |
| Stevenson University MD | 8 | $32,914 | 83% | $27,000 |
| High Point University NC | 8 | — | 77% | $32,000 |
| University of Rhode Island RI | 8 | — | 77% | $18,000 |
| Eastern Michigan University MI | 7 | $31,524 | 81% | $14,000 |
| Lindenwood University MO | 7 | — | 66% | $18,000 |
| Youngstown State University OH | 7 | $24,084 | 80% | $13,000 |
| Belmont University TN | 7 | — | 96% | $28,000 |
| University of Southern Mississippi MS | 5 | — | 99% | $23,000 |
| Johnson & Wales University-Charlotte NC | 5 | $35,690 | 75% | $25,000 |
| Southeast Missouri State University MO | 4 | — | 79% | $15,000 |
| Central Washington University WA | 4 | — | 90% | $16,000 |
| Metropolitan State University of Denver CO | 3 | — | 99% | $15,000 |
| Eastern Illinois University IL | 2 | — | 68% | $11,000 |
| Eastern Kentucky University KY | 2 | $27,507 | 78% | $10,000 |
| St. Thomas University FL | 1 | — | 99% | $27,000 |