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Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Other titles employers use
Brand Ambassador · Demo Specialist (Demonstration Specialist) · Demonstrator · Event Specialist · Field Merchandiser · Food Demonstrator · In Store Demonstrator · Merchandiser
Inside the work
What you would actually do.
6 responsibilities that define the role, before job titles and workplaces change the details.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Suggest specific product purchases to meet customers' needs.
Who it suits
Would this work hold your attention?
This career often appeals to people drawn to persuading, organizing and creative work.
- Persuading
- Leading, selling, starting projects, or making a case
- Organizing
- Creating order, checking details, and keeping work accurate
- Creative
- Making, designing, writing, or performing without one set answer
Skills and strengths
What you would get good at.
Compare the skills the work relies on, the subjects behind it, and the abilities that make it easier to learn.
Core skills
- Active Listening
- Speaking
- Persuasion
- Reading Comprehension
- Service Orientation
- Writing
Subjects to know
- Customer and Personal Service
- Sales and Marketing
- English Language
- Food Production
- Public Safety and Security
Useful strengths
- Oral Comprehension
- Oral Expression
- Speech Clarity
- Speech Recognition
- Deductive Reasoning
Working day
Picture yourself doing it.
These measures show how much of the day involves people, movement, conversation, and hands-on work.
| Measure | Out of 5 | What that means here |
|---|---|---|
| Close to other people | 3.7 | Shared rooms, but not shoulder to shoulder |
| On your feet | 4.5 | Standing or moving for most of it |
| Talking face to face | 4.3 | A regular part of the day |
| Working with your hands | 4.1 | Handling tools, instruments or materials |
Tools of the work
Technology you may use.
- Electronic mail software
- Web platform development software
- Spreadsheet software
- Office suite software
- Presentation software
- Operating system software
- Word processing software
- Video conferencing software
Opportunity near you
See where this work is growing.
Choose a state to compare the size of the field, annual openings, and expected hiring change.
- People doing this work
- 11,200
- Job openings each year
- 2,040
- Expected hiring change, 2022–2032
- 8.7%
Compare every available state
| State | People doing it | Job openings each year | Expected change |
|---|---|---|---|
| California | 11,200 | 2,040 | 8.7% |
| Texas | 9,210 | 1,680 | 20.7% |
| Washington | 3,960 | 780 | 16.5% |
| New York | 2,540 | 0 | — |
| Florida | 1,980 | 360 | 11.2% |
| Illinois | 1,940 | 350 | −1.0% |
| Arizona | 1,670 | 300 | 16.0% |
| Oregon | 1,670 | 300 | 9.9% |
| Puerto Rico | 1,670 | 300 | 17.6% |
| North Carolina | 1,570 | 280 | 10.6% |
| Ohio | 1,440 | 260 | −5.9% |
| New Jersey | 1,430 | 260 | 2.9% |
| Virginia | 1,210 | 220 | 8.0% |
| Pennsylvania | 1,000 | 180 | 3.1% |
| Wisconsin | 970 | 180 | 10.2% |
| Missouri | 940 | 170 | 3.3% |
| Iowa | 890 | 160 | 4.7% |
| Oklahoma | 780 | 140 | 2.6% |
| South Carolina | 760 | 140 | 10.1% |
| Kentucky | 730 | 130 | 2.8% |
| Utah | 720 | 130 | 20.0% |
| Colorado | 690 | 130 | 16.9% |
| Georgia | 670 | 120 | 9.8% |
| Idaho | 670 | 120 | 11.7% |
| Maryland | 640 | 120 | 4.9% |
| Nevada | 590 | 110 | 15.7% |
| Minnesota | 580 | 110 | — |
| New Mexico | 570 | 100 | 11.8% |
| Nebraska | 380 | 70 | 5.6% |
| Kansas | 270 | 50 | 8.0% |
| Massachusetts | 220 | 40 | 4.8% |
| Connecticut | 170 | 30 | 6.3% |
| Alaska | 160 | 30 | — |
| Louisiana | 140 | 30 | 7.7% |
| West Virginia | 120 | 20 | — |
| New Hampshire | 80 | 10 | 14.3% |
| Mississippi | 70 | 10 | — |
| Maine | 30 | 10 | — |
Career to college
Build a path toward this work.
Start with a related major, then compare colleges where students complete that field.
Where to study
Colleges with strong activity in these fields.
Start with program size, admission, and likely cost. Open a college for the full picture.
CUNY Bernard M Baruch College
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- 50%
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- $6,000
Program entryApply after enrollment
Open college TXTexas A & M University-College Station
- Degrees each year
- 311
- Admit rate
- 63%
- Annual cost after aid
- $17,000
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Open college WIUniversity of Wisconsin-Madison
- Degrees each year
- 232
- Admit rate
- 43%
- Annual cost after aid
- $8,000
Program entryFirst-year program admission
Open college PAWest Chester University of Pennsylvania
- Degrees each year
- 229
- Admit rate
- 79%
- Annual cost after aid
- $20,000
Program entryApply after enrollment
Open college SCUniversity of South Carolina-Columbia
- Degrees each year
- 147
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- 61%
- Annual cost after aid
- $20,000
Program entryOpen major
Open college MNUniversity of Minnesota-Twin Cities
- Degrees each year
- 105
- Admit rate
- 77%
- Annual cost after aid
- $10,000
Program entryFirst-year program admission
Open college INPurdue University-Main Campus
- Degrees each year
- 94
- Admit rate
- 50%
- Annual cost after aid
- $9,000
Program entryFirst-year program admission
Open college MNUniversity of Minnesota-Duluth
- Degrees each year
- 50
- Admit rate
- 82%
- Annual cost after aid
- $12,000
Program entryApply after enrollment
Open collegeCompare every college offering general sales, merchandising and related marketing operations